Artful Home Site Creative
I lead brand voice and creative strategy for Artful Home's digital marketing, including the homepage, landing pages, and seasonal sales campaigns. My focus is translating our identity into digital storytelling that captures attention and drives action. I work closely with marketing and product teams, keeping an eye on performance to inform what we do next, and using that insight to keep pushing the creative forward.
For a brand built on original artwork, the work is the story. I design around the pieces we sell, letting color, craft, and detail lead, and getting out of the way so the art can speak for itself.
Sale campaigns come with their own challenge: creating urgency and excitement without cheapening the brand. I lean on art textures, color, and seasonal cues to keep promotions feeling on-brand, even at their most promotional. The goal is to make people want to act, not to make the brand feel like it's on sale.
Curated landing pages are where storytelling and merchandising meet. From gift guides to artist spotlights to themed collections, I design pages built for a more visual, editorial experience than a standard shopping page, guiding the eye and giving each collection its own point of view.
Gifting campaigns are about more than the season, they're about connection. I highlight the craftsmanship and story behind the work, and the human connection that makes giving something artist-made feel personal.
Product listing pages get some of our highest traffic, making them a key opportunity to do more than just sell. I design content that gives customers brand context and helps the the pieces feel special.
