American Artists Celebration Week - Artful Home

American Artists Celebration Week was a digital campaign at Artful Home. The event was a brand building and reinforcing effort to emphasize the artist made nature of the product offering. A secondary goal was to provide customers a direct connection to the artists their purchases support. A portion of proceeds were donated to CERF an artist relief organization.

My role in this project was to lead design concepting, image curation and selection, and create impactful design across the website, email, and social media. I was able to take this project from brainstorm to execution. The finished result resonated with our customers and artists; driving increased sales and gratitude from our featured artists and designers.