Short Stack Eatery
In a long-term creative partnership with Short Stack Eatery, I led brand identity and creative strategy across marketing, events, and house-made product lines. I worked closely with the owners to translate their story and community roots into a visual language that could flex across everything from menu design to event promotion to packaging, while still feeling like one cohesive brand.
For their house-made Bloody Mary mix, I designed label and packaging that captured the same bold personality and sense of humor as the restaurant itself, through custom illustration and hand-drawn type. The goal was to createature that felt handcrafted and authentic.
Menu design has to do a lot at once: stay easy to scan, while still giving guests the detail they need to make a decision. I designed menus that balance clear, readable layouts with rich descriptions highlighting local ingredients and seasonal offerings, all while keeping the restaurant's personality and voice front and center.
For Short Stack's Pie of the Month subscription, I created the branding and marketing materials that gave the program its own identity within the larger Short Stack brand. From launch materials to ongoing promotion.
Short Stack hosts annual special events centered on community and inclusivity, and I helped bring each one to life visually. From print flyers to digital ads to event t-shirts, I designed materials that captured the spirit of the event while staying true to the brand's style.
