Artful Home Site Creative
I lead brand voice and creative strategy for Artful Home's digital marketing, including the homepage, landing pages, and seasonal sales campaigns. My focus is translating our identity into digital storytelling that captures attention and drives action. I work closely with marketing and product teams, keeping an eye on performance to inform what we do next, and using that insight to keep pushing the creative forward.
For a brand built on original artwork, the work is the story. I design around the pieces we sell, letting color, craft, and detail lead, and getting out of the way so the art can speak for itself.
Sale campaigns come with their own challenge: creating urgency and excitement without cheapening the brand. I lean on art textures, color, and seasonal cues to keep promotions feeling energized and on-brand, even at their most promotional. The goal is to make people want to act, not to make the brand feel like it's on sale.
Artful Home Holiday Gifting
Directing and designing holiday gifting campaigns, I shape brand voice into seasonal narratives that celebrate the craftsmanship, creativity, and human connection behind artist-made goods.
