Artful Home Email Design

AAs creative lead for Artful Home's email program, I directed both the strategy and the team behind it, while still designing many of the campaigns myself. Every piece was built around retention and performance goals, using engagement and conversion data to inform design choices at every stage, from initial concept to final send. Within that framework, I found room for creativity while keeping every campaign rooted in Artful Home's brand identity, balancing fresh ideas with visual consistency.