I’m a creative leader with 14 years of marketing design
and ecommerce experience who loves turning brand strategy
into thoughtful design.
Outside of work you’ll find me stopping to smell the flowers and learning to make something new.
Currently Design Manager at Artful Home
Artful Home Site Creative
Creative Direction, Digital Marketing, Ecommerce, Creative Lead
Leading brand voice and creative strategy for Artful Home's digital experience—translating identity into focused digital storytelling that captures attention and drives action.
Artful Home UX Refresh
UX/UI, Product, Ecommerce, Digital Marketing
Modernizing the visual experience and evolving key features across the Shopify platform, using A/B testing and customer insight to shape a site that's easier to use and built to convert.
Short Stack Eatery
Creative Direction, Branding, Illustration, Print
Brand identity and creative strategy, building a cohesive voice across marketing, events, and house-made products, rooted in their community.
Bridal Design
Creative Direction, Typography, Illustration, Print, Events
Custom invitation design, event styling, and day-of coordination, blending creative vision with the organization and clear communication it takes to bring it all to life.
Artful Home Email Design
Creative Direction, Digital Marketing, Ecommerce, Email Campaigns
Directing creative strategy for Artful Home's email program, designing retention and performance-focused campaigns shaped by engagement and conversion data.